Event management is a cumbersome process. Everything, from planning to the execution of the smallest detail needs to be carefully watched and checked. One small mistake can ruin the entire event just like that. Only imagine you planned food and drinks for 30 people and you end up with 100 persons showing up. At the other end of the scale, if you prepare for 500 people and you only get 50 guests, you’ll have to pay a lot per person invited that showed up. This will translate into a very poor ROI, thus putting you in trouble in front of your client or in front of your boss, should the event be an in-house organized one. Luckily, there are tools to help event managers to plan and control everything. One good example is Plancast, an online event management platform that can help event planners do a great job. LinkedIn has LinkedIn Events, a tool that can help you achieve the same thing.
Unfortunately, LinkedIn Events is one of those cool features that are overlooked by so many.
Actually, if you take a closer look, you can easily notice the convenience offered by LinkedIn Events. Users can get event recommendations based on their location, network, industry and many other parameters. Similarly, if you are the organizer of such an event, you can make it known to people in your target group by simply posting it on LinkedIn.
Whenever somebody joins an event, they get presented a list of attendees they might possibly want to meet. Since such events are all about networking and making new connections, a list showing you who else is going to be there could be very valuable. Moreover, you can filter the list by industry, so that you can get a clear picture about everybody you do want to meet at that event.
Getting directions for the location of an event is also very easy, as they will appear on the LinkedIn website. Guests have the possibility to share their plans through other social media channels such as Facebook or Twitter. These plans can also be shared with your connections directly to your personal activity stream.
You can also use LinkedIn to find potential speakers for your events or locations you may have never heard about. It is a wide network where people connect to find new business partners or customers and to keep in touch with each other from a professional point of view.